Bags & Accessories for the Workplace
Our work shapes up the majority of our days, and therefore our lives. We live in a 24x7 world where business is always on and we are in a constant quest for higher productivity. Workplaces have quickly evolved to reflect this change : Files and desktops are replaced by laptops for executives always on the go, offices have built in gyms to allow any time access to a healthy workout and all pervasive technology make it easier to connect with clients anywhere in the world. Culture across all offices too is no longer stiff and formal but more open and dynamic- owing to a younger workforce that plays by new rules.
Despite such a dramatic shift in our work life, the bags and accessories that we use daily for work haven’t changed much. We don’t put in too much thought into our daily utilities - many continue carrying the complimentary black laptop bag when they may actually need more space to carry a home-made lunch or gym clothes. Or end up using an old check-in sized luggage when all they need is an efficiently organized carry-on overnighter for a short business trip.
Kara’s core purpose is to make your working lives more productive: By partnering with the right laptop bag to make your daily commute easier, by helping you find a smarter travel bag for your stressful business trips, by helping you seamlessly carry your daily essentials in a comfortable wallet or helping you match your accessories for any occasion.
Launched in 2012, Kara focuses on Bags & Accessories for the workplace. Kara gives an option to the discerning business executive to choose a bag or accessory that works for their unique needs. The combination of function and style ensures you are more organized and therefore, more efficient. These products have been designed to meet the needs of the new economy professional - tech savvy, well travelled and sensitive to bags & accessories as a personal style statement. Such professionals need products that allow them to organize all their consumer devices, conveniently travel for work and showcase their personalities.
Our design & sampling unit is located in our NCR office and our partner factories are spread out in specialist manufacturing hubs such as Kolkata, Kanpur, Delhi, Chennai. We are material agnostic - our materials include leather, nylon, polyurethane, canvas etc and the choice of materials depend on the right product - customer fit.
Kara is currently available through 600+ stores in 100+cities pan-India and has partnerships with leading organized retail chains (such as Reliance Footprint, Metro Shoes, Central, FBB, Reliance Trends, Payless etc), online sales channels (such as Myntra & Jabong) and local distributor partners all over India & in a few markets abroad. Our flagship store is located in NCR and we operate our own ecommerce destination at (www.karabags.com).